AllSeater Site Design

Selling a product in an unfamiliar industry

Company

AllSeater

Timeline

2024 August

Timeline

2024 August

Team

Reid Carr
(AllSeater Founder
& Red Door CEO)

Gary Peterson
(AllSeater Founder)

Candice Wyatt
(Red Door Senior Director)

Karissa Wong
(UI/UX Intern)

Website Design

Information Architecture

Interaction Design

Problem

AllSeater is a digital tool that allows companies to gift and manage tickets easily through a lottery and mailing system. The existing process to distribute tickets is currently convoluted and time-consuming, and AllSeater streamlines this process. An audit of their site made me realize that AllSeater's true value wasn't being shown, and a couple user flow issues were obscuring its potential.

Problem

Solution

I initiated this project with Red Door's CEO and Senior Director, and over the course of a 4 weeks I created a features page, blog landing page, and blog detail page for AllSeater. I also updated the Home page and Sign Up page to create a better user flow and increase conversion. At the end of the project, I presented the designs to both AllSeater Co-founders and Red Door's Senior Director.

Solution

Content Under Development

Please enjoy the images for now!

01 Project Images

02 Problem Context

Discovering a conversion problem and proposing to fix it (to the founder and my agency’s CEO)

During my internship, I was tasked with making minor changes to AllSeater's navigation bar and a CTA section. While working on this, I identified a cause of low conversion rates:

The existing site only vaguely described the product on the home page, and visitors likely didn’t understand the product well enough to invest in a minimum $299/year subscription.

The AllSeater co-founder (who was also my agency's CEO) and the agency’s AllSeater PM both agreed that a features page was needed, and I set off on this self-directed project.

AllSeater's original Home page

An example of unclear marketing: Is there a mobile app for AllSeater? Or a sister app? How does this product work?

Questions I couldn't answer from a site audit

There were a lot of claims or ambiguous images that weren't supported by videos or clear explanations. As a user, I would be confused, and even skeptical.

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02 Features Page Spotlight