Karissa Wong

Machyna Brand Redesign

The non-linear journey of crafting an authentic brand identity

Company

Machyna

Machyna

Timeline

2023 Summer

Timeline

2023 Summer

Team

Victor Chan
(Co-founder)

Raylen Li
(Co-founder)

Karissa Wong
(Design Intern)

Brand Design

Brand Design

Visual Identity

Visual Identity

Design Systems

Design Systems

Problem

Originally hired for UI/UX, I discovered a branding need at Machyna. There was a lack of brand guidelines, an inefficient design system, and dissatisfaction with the existing branding.

Problem

Originally hired for UI/UX, I discovered a branding need at Machyna. There was a lack of brand guidelines, an inefficient design system, and dissatisfaction with the existing branding.

Solution

I initiated a rebranding project with the co-founders. At the end of our project, I launched a Figma branding library, a brand guideline deck, and mockups of company swag. This branding was later used to inspire a VC pitch deck, a revamped website, and designs at a retail convention.

Solution

I initiated a rebranding project with the co-founders. At the end of our project, I launched a Figma branding library, a brand guideline deck, and mockups of company swag. This branding was later used to inspire a VC pitch deck, a revamped website, and designs at a retail convention.

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